Website concept · Remedion + CUP WTR
Hey Alex,
Here's a first version concept for the new Remedion site. It leads with the proof for the people you're meeting, and makes CUP WTR feel tangible, with reserving a case as the main action.
This also includes an evolved concept for the brand, so the site and CUP WTR look like one family.
I think you're really going to like this. I'm really happy with where it has ended up, especially for a version one.
Looking forward to your feedback.
— Logan
01 · Website
One page, built like a product launch. Scroll it here, or open it full screen.
The bottle fills and corks itself, then one stream of water carries the reader from section to section. Custom motion holds attention down to the proof, where investors make up their minds.
Each filter stage lights up and clears its contaminants as you scroll, so someone with no water background understands the technology in seconds.
A drag-to-compare microscope, the lab chart and a plain-English translation turn a lab report into something anyone believes.
A size scale, glass vs plastic, and a personal calculator make the problem concrete, which builds urgency for the presale.
Reserve a Case sits in the header and in a small floating button, so the presale is one tap away without getting in the way of reading.
A 14-question FAQ written to be quoted by Google and AI assistants, plus structured data for the company, the presale and the FAQ, built around what people ask about PFAS, microplastics and bottled water.
02 · Brand
An evolution of your current marks, not a replacement. Same names, same colors, one system for Remedion and everything it makes.
A single stroke falls and becomes a drop, which is what your system does to water. It stays crisp from a browser tab to a billboard, where the old waves blurred.
The same drop carries Remedion and its products, so shoppers and investors build recognition for one brand. The CUP WTR label stays on the bottle.
A heavy sans instead of a serif: consistent across names, more legible on phones and in sunlight at a market stall, and it feels like a product launch rather than a pitch deck.
Four words that tie a bottle of water to the bigger thesis, for shoppers and investors alike. Your line, It all starts with water, closes the page.
03 · Next steps
A few things only you have. Send what's easy; the site works without them, and each one makes it stronger.
The bottle, a case and the carrier. They'd replace the renders from your deck.
Inside 191 2nd Ave, the train, you at work. Or an OK for us to stage what exists.
For the five advisors and partners, so the team section has faces.
The EMSL reports as PDFs we can link from the proof section.
If the lab data supports a percentage, such as microplastic counts before and after, it would make the proof even clearer.
Grand Bahama or Africa, and whether we can name it on the site.
Any accounts you want in the footer.
Bluehost and GoDaddy, so we can move both domains to Cloudflare for speed and security. The shop keeps working throughout.
Your existing policies, or we draft them for your review.
Access to Google Ads and Meta, so tracking is in place from launch and ads can follow.
A final read of every number and lab claim before it's public.